Landing pages are one of the most important tools for any digital marketer. Done right, they can drive huge volumes of leads and sales. However, crafting the perfect landing page is an art. In this post, we’ll break down the anatomy of a high-converting landing page. Content The content on…
Month: January 2024
SEO
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The 7 Essential SEO Actions to Take Every Month
SEO is a marathon, not a sprint. To see long-term gains, marketers must take consistent, strategic SEO actions every month. In this post, we’ll cover the seven most important monthly SEO tasks that should form the backbone of any optimization schedule. 1. Publish New Content Fresh, optimized content is essential…
Digital Marketing
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The 7-Step Process to Drive Organic Traffic with SEO
Driving organic traffic through search engine optimization (SEO) is one of the most effective ways for websites to boost visibility and gain new visitors without paid ads. This 7-step process outlines the essential SEO strategies businesses need to implement in order to successfully drive organic traffic in 2024. Step 1…
SEO
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Local SEO Strategies That Will Boost Your Foot Traffic
If your business relies on local customers, implementing effective local SEO strategies is crucial. This guide will explore tactics that can boost your foot traffic through optimized visibility in search and maps. Local Businesses Need Local SEO With foot traffic vital, local SEO helps customers find your business through search…
Keyword Research
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The Importance of Keywords Research and How to Do It Effectively
Keywords research is crucial for any online business or website that relies on organic traffic from search engines like Google. The keywords you target and optimize your content for can make or break your search engine rankings and visibility. In this blog post, we will discuss why keywords research is…
Digital Marketing
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8 Digital Marketing Automation Hacks You Wish You Knew Sooner
Whether you’re just starting out or a seasoned pro, there’s always more to learn when it comes to digital marketing automation. In this post, we’ll share eight powerful hacks that any marketer can apply today to get more out of their automation platform. 1. Use Conditional Logic for Smarter Workflows…
Email Marketing
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The Step-By-Step Guide to Creating an Email Marketing Funnel From Scratch
Email marketing funnels are a powerful way to nurture leads through your sales process. But how do you build one from the beginning? In this guide, we’ll walk through each step to create a complete email funnel strategy from scratch. 1. Choose Your Email Marketing Platform First, select a full-featured…
SEO
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The Complete Guide to On-Page SEO in 2024
On-page SEO is one of the most important factors that search engines like Google use to understand what your website is about and how it should be ranked. In 2024, on-page SEO remains crucial for businesses to optimize their websites and rank higher in organic search results. This guide will…
SEO
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How to Conduct a Competitor SEO Analysis
Analyzing the SEO strategies of competitors is a valuable exercise for any business. A competitor SEO analysis provides insights into what’s working well for others in your industry or niche, as well as weaknesses to avoid. This guide outlines the step-by-step process to effectively conduct a competitor SEO analysis in…
SEO
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How to Audit Your Site’s Technical SEO with the MozBar
Technical SEO is a crucial aspect of any website’s overall SEO strategy. Taking the time to audit your site’s technical SEO can help uncover issues that may be hindering its performance and discover opportunities for improvement. One handy tool for conducting a technical audit is the MozBar, a free browser…