How to Conduct a Competitor SEO Analysis

Analyzing the SEO strategies of competitors is a valuable exercise for any business. A competitor SEO analysis provides insights into what’s working well for others in your industry or niche, as well as weaknesses to avoid. This guide outlines the step-by-step process to effectively conduct a competitor SEO analysis in order to gain strategic advantages.

Step 1 – Select Competitors to Analyze

Begin by identifying 3-5 of your most direct competitors in terms of products/services offered and target audience. Choose competitors that currently outrank you for important keywords or generate more traffic and leads than your website.

Step 2 – Research Competitors’ Keywords

Use the SEMrush or Ahrefs Keyword Explorer tool to discover the top organic keywords and phrases competitors are ranking for. Make a note of high-volume keywords they rank on page one for that you could potentially target as well.

Step 3 – Audit On-Page SEO Elements

Examine competitors’ titles, meta descriptions, headings, internal linking structure and content to analyze their on-page optimization approach. Look for both best practices to emulate as well as any weaknesses.

Step 4 – Analyze Backlink Profiles

Tools like Ahrefs and Majestic provide insights into the quantity and quality of referring domains linking to competitors. Take note of common sources of links, such as guest posts, directories or social signals that could help boost your own domain authority.

Step 5 – Evaluate Technical SEO Factors

Use the Google Search Console URL Inspection tool and SEO plugins to scan competitors’ sites for issues like page speed, mobile-friendliness and HTTPS implementation. Prioritize fixing any technical problems uncovered.

Step 6 – Check Local SEO Implementation

If targeting local customers, ensure competitors’ business information is correctly listed across local citation sites like Google My Business, Bing Places, Yelp and more. Consider claiming your own listing if not already.

Step 7 – Monitor Competitors Over Time

Save competitor analysis reports to review quarterly and track changes. Note any new keywords, links or technical improvements made by competitors that provide ongoing learning opportunities.

In Conclusion

Competitor SEO analysis is a strategic exercise that provides valuable insights to help optimize your own website. By following this step-by-step process, businesses of any size can gain actionable learnings to enhance their organic visibility and outrank industry rivals. With consistent monitoring, it helps optimize SEO efforts over the long run.

FAQs About Competitor SEO Analysis