Monitor Your Keyword Rankings over Time with MozRank Tracking

MozRank Tracking is a useful tool offered by Moz that allows you to monitor how your website and individual pages rank over time for important keywords. In this blog post, we will discuss how MozRank Tracking works and how you can use it to gain insights into your SEO performance.

What is MozRank Tracking?

MozRank allows you to add specific keywords that you want to track the rankings for in Google, Bing, and other search engines. Moz will then check those keywords on a daily basis and record where your pages rank for them. This gives you visibility into how your rankings fluctuate over weeks, months, and years. Some key aspects of MozRank include:

• Track up to 100 keywords per domain
• See daily, weekly, and monthly rankings
• Filter rankings by country/language
• Export tracking data for analysis
• Set alerts for ranking changes

By using MozRank Tracking, you have an always-up-to-date view of how your most important keywords are performing. This allows you to see the direct impact of SEO changes and campaigns over time.

How to Set Up MozRank

To begin tracking keywords with MozRank, you need a Moz Pro or Moz Local subscription. Then follow these steps:

1. Log into your Moz account and go to the “Rankings” section.
2. Click “Add Keywords” and enter the keywords you want to track. You must add exact keyword phrases.
3. Select the search engines to track rankings for – usually Google, Bing, and Yahoo.
4. Choose the location/language you want to track rankings in.
5. Click “Track Keywords” to begin tracking.
6. Moz will now check rankings daily and record the data.

It’s a good idea to track broad, mid-tail, and long-tail keywords related to your business. You should also track competitors’ keywords to benchmark your performance.

Using MozRank Tracking Data

Once you have been tracking keywords for a while, you can start to analyze trends in the MozRank interface. A few useful things you can do include:

• See daily fluctuations and identify patterns
• Notice ranking improvements after SEO changes
• Spot ranking drops and determine causes
• Compare performance to competitors over time
• Export data to Excel for custom analysis

You can also set alerts within MozRank Tracking to notify you of major ranking changes, either positive or negative. This allows you to quickly address issues. Tracking over many months reveals seasonal ranking patterns as well.

Get Started with MozRank Tracking Today

MozRank Tracking is a powerful tool for any SEO professional or marketer to monitor keyword performance over the long run. By understanding ranking trends, you can optimize your strategy and content.

Don’t forget to try MozRank Tracking with a free trial of Moz Pro today. You’ll gain valuable insights to improve your organic search results.

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