Find Profitable Long Tail Keywords with Moz Keyword Explorer

Long tail keywords can be a goldmine for content creators and marketers. In the first paragraph, I will discuss how to use Moz Keyword Explorer to uncover long tail keywords for your niche.

Moz Keyword Explorer is a free online tool that lets you research keywords and discover valuable long tail keywords your target audience is searching for. With it, you can find keyword opportunities with low search volumes but high commercial intent.

Understanding the Long Tail Concept

The long tail theory suggests that products, services and topics with lower search volumes can collectively make up a significant portion of sales or traffic. While rare individual searches may yield just a few customers each, the cumulative effect of many long tail keywords can drive plenty of relevant traffic. This is why focusing inward on your niche is recommended over broad keywords.

Using Keyword Explorer to Uncover the Long Tail

Here are the basic steps to leverage Moz Keyword Explorer for long tail keyword research:

Select a Primary Keyword – Enter a high-level keyword related to your niche or business to start exploring related terms.

Refine Results – Filter by relevant metrics like search volume or competitive difficulty to surface promising long tail candidates.

Drill Down the Related Keywords Tree – Click through related keywords to map out the full breadth of possibilities in your niche.

Analyze Top Related Terms – Pay close attention to related keywords with low search volumes but high commercial intent potential.

Export Ideas – Save top candidates to spread content, campaigns or optimize websites around later.

Developing Content for Long Tail Keywords

The goal is to create helpful, engaging content that answers user questions for each targeted long tail keyword. Publish on your own site and distribute across relevant directories, forums and social profiles. Over time, this builds authority around niche expertise.

Tracking the Performance of Long Tail Keywords

As you develop long tail content, keep an eye on analytics to see which terms are driving Traffic, leads or sales. Refine efforts on the most performing keywords and stop focusing on those not moving the needle. Long tail keywords take longer to rank for but can deliver loyal, qualified audiences when optimized for correctly.

Putting Long Tail Keywords to Work

With tools like Keyword Explorer, exploring the long tail of your niche is very doable. Taking the time to understand user intent behind obscure search terms can uncover profitable, organic traffic opportunities many miss out on. Start searching for those hidden long tail nuggets today!

FAQs about Long Tail Keywords