The Step-By-Step Guide to Creating an Email Marketing Funnel From Scratch

Email marketing funnels are a powerful way to nurture leads through your sales process. But how do you build one from the beginning? In this guide, we’ll walk through each step to create a complete email funnel strategy from scratch.

1. Choose Your Email Marketing Platform

First, select a full-featured platform like Constant Contact or Mailchimp. Consider features, pricing, and integration needs. Once selected, set up your account and profiles.

2. Email Marketing Funnel – Define Your Funnel Stages

Map out the stages a contact will progress through, like awareness, consideration, decision. Common stages include opt-in welcome series, lead nurturing, purchase reminders, loyalty campaigns.

3. Design Your Email Workflows

Sketch the automated email sequences that will guide contacts through each stage. For example, a weekly nurturing series of 5 emails for new subscribers.

4. Write Your Email Copy

Draft all the email content, focusing on benefits and next best actions. Test subject lines, preheaders and calls-to-action.

5. Create Email Templates

Build reusable email templates following your brand guidelines. Reuse headers, footers, design elements for consistency.

6. Set Up Automation Rules

Use triggers and conditions to automate email delivery based on contact behavior in your funnel. For example, send follow ups for form abandonment.

7. Integrate With Other Systems

Connect your email funnel to CRM, website and other tools using APIs. This allows synchronized lead capture and routing through the funnel.

8. Launch and Monitor Performance

Promote your funnel, then track opens, clicks, and conversions. Analyze metrics to optimize the funnel over time based on user behavior.

With these steps, you’ll have a complete email marketing funnel strategy ready to start generating quality leads. Let’s look at some common questions.

Conclusion

With the right planning and execution, email marketing funnels are a powerful lead generation machine. Remember, testing and optimizing is key as your funnel strategy evolves over time. But this step-by-step guide provides a strong framework to get started nurturing leads from scratch.

FAQs