Benchmark Your Site’s Performance with Moz Analytics

Moz Analytics is a powerful tool that allows you to benchmark the performance of your website. In this post, we will explore how Moz Analytics can help you measure key performance indicators (KPIs) and identify areas for improvement.

Understand Your Traffic and Users

One of the first things Moz Analytics provides is insights into your traffic and users. You can see basic statistics like pageviews, unique visitors, and sessions over time. This gives you a bird’s eye view of how many people are coming to your site and engaging with your content.

Moz Analytics also lets you analyze traffic sources to see where your users are coming from. The “Traffic Sources” report breaks down sessions by source/medium to show search engines, social networks, referring sites, and direct traffic. This is useful for optimizing your marketing efforts and seeing what channels are driving the most users.

Track Key Performance Metrics

Moz Analytics allows you to closely monitor important metrics that reflect how well your site is performing. Some key metrics you can track include:

Bounce Rate – The percentage of single-page sessions. This shows how engaging your content is.

Average Time on Site – How long users spend on your site per session on average. Higher is better for engagement.

Pages/Session – The average number of pages viewed per session. More pages means higher content consumption.

New vs Returning Visitors – The ratio of new vs repeat visitors. Aim to increase repeat visits over time.

By tracking these metrics over various periods, you can see trends and catch any dips in performance. Moz Analytics makes it easy to spot issues and opportunities for optimization.

Audit Your Site Structure and Content

The “Content” section in Moz Analytics provides insights into how users are interacting with your site structure and pages. You can analyze:

• Top content – Most visited pages to see what resonates best
• Exit pages – Where users are leaving could signify an issue
• Content gaps – Pages that are not linked to from anywhere
• Internal links – Flow of links between pages for navigation

This content audit helps ensure your information architecture and linking is sound. It also surfaces underperforming or redundant pages that could be improved or removed.

Measure Search Engine Performance

Moz Analytics gives you an inside look at how your site is faring in search engines through the “SEO” reports. Here are some key metrics:

• Organic keywords – Top search terms driving traffic for optimization
• Backlinks – External sites linking to your pages for authority
• Crawl stats – How often Google is indexing your site for freshness
• Indexed vs blocked – Issues with unindexed or blocked pages
• SERP features – When your content appears in featured snippets, etc.

The SEO reports in Moz Analytics help you benchmark and enhance your search visibility and rankings over time.

Use Benchmarks to Set Goals

With performance data and metrics, Moz Analytics enables you to establish benchmarks and goals for your website. You can:

• Set benchmark values for key metrics like bounce rate, time on site, etc.
• Track performance against benchmarks monthly or quarterly
• Note seasonal trends to adjust expectations realistically
• Celebrate wins when benchmarks are surpassed
• Prioritize areas of underperformance for improvement

Setting benchmarks keeps you accountable and drives continuous optimization of your digital presence.

In Summary

If you want to benchmark the performance of your website and digital marketing efforts, Moz Analytics is a powerful tool to help you track key metrics, analyze user behavior, audit content, and measure search engine visibility over time. With the insights it provides, you can continuously optimize your site, set benchmarks and goals, and improve the user experience.

FAQs about Moz Analytics